The marketing basics apply whether your business is the traditional brick and mortar type or one that is based on the internet.
You just need to make some changes to it to make it more adaptable to the web environment. However, the truth remains that everyday there are a lot of people who go into online marketing without even first understanding how to start with their marketing.
They do not even bother to learn the basics first before they plunge into the real thing. Especially since they are investing time, money and resources they should at least prepare themselves before they go with their marketing or their online business out right.
And if you want to get it right the first time, you have to know how to properly start the marketing process of your business. As what John Carlton, a marketing expert, would probably say, you do not simply build a business and then expect people to just come in and purchase your product or service
. You need to get the word out and you need a plan on how to do exactly that.
The first thing that you need is a marketing plan. It is always at the top of all the marketing basics that you will ever come across. Just think of a great big army going out to the battlefield.
What do you think will happen if that army has no plan of attack?
What if the general himself does not have an idea on how to effectively use his soldiers and resources to be able to defeat the enemy? Business and marketing should be like that. You need a marketing plan that will lay down everything that you need to know about your business, your market, and the ways on how you will dominate that market. It surely beats doing marketing while you are blindfolded and trying to throw darts to a target. It just will not succeed.
Another marketing necessity is for you to have a great understanding of your service or product, and not just about your business. It is best that you know the capabilities of your product.
You must understand its features and how it can benefit the consumer
All of these and even more, are all important because these can help you market your offering in a more effective and flawless manner to whatever market you are in. It will also help you formulate the right advertising approach and promotion for your product.
Next is advertising which is a part of marketing. You might need to allot a big budget to you advertising campaign if you want it to reach more people. Even in web marketing, advertising can run into thousands of dollars if you want to advertise on the top websites and have a variety of advertising options as well.
For this you need to hire or contract experienced copywriters so they can craft the best copy for your business.
All of these stated here, especially the one about advertising, might require a big budget. But do not lose hope if you are just a small businessman starting out because you have some good options.
One is by attending a marketing and copy writing workshop, like one of the Carlton workshops, where it will teach you on how to do marketing on your own, including writing good copy, and also to connect you with the best copywriters who can do the job for you.